Press Conference Piece

Rolling Stone magazine announced that they are unveiling Rolling Stone Radio online, according to Brett Atwood, Editor of Music Services to Real Networks.
“Rolling stone radio is a new multi -hannel internet specific streaming music service,” stated Atwood on Wednesday, April 4th.
There are twelve different channels playing online, and the user can choose which type of genre they would like to listen to.
In a month, an exclusive thirteenth 24/7 David Bowie station will be unveiled. “We partnered with David Bowie and his fan site to have him be the DJ,” Atwood stated. “He will program and host this channel. He’s selected songs that are his favorites.”
"As DJ for the BowieNet radio station on Rolling Stone Radio, my first playlist will include favorite songs from the last five decades. I'm hoping music fans all over the world tune in and join me,” Bowie stated.
In addition, Bowie will be talking in between the songs, and will be playing his own music. It will also include unreleased exclusive content.
Rolling Stone Radio and Real Networks came together to establish the website. “We think it will be the number one music service within a year,” said Atwood.
Seema Williams, an analyst at Forrester Research, stated “"This is going to be the year when Internet radio emerges from the shadows into the mainstream. This could become a truly mass medium ... and when that happens, radio as we know it will cease to exist."
“We are going to be bundling the Rolling stone real player with the normal real player,” said Atwood. This means that the plug in be there as well and will quickly enable this service to be penetrated out to the audience.
Rolling Stone is looking into having other artists have exclusive stations on the online radio. The names cannot be announced yet, but will be announced within the next three weeks. Atwood insisted upon the fact that these artists are well-known.
When asked about commercials on the station, Atwood stated that there will be three to four minutes of commercials for every 60 minutes of music. It is less than traditional radio, he said.
Another benefit, according to Atwood, is the ability to rate the music. Editors will take into account the ratings for songs and enables the public to have a say in what music is played online.
“We're very excited about the implications of Rolling Stone radio," said Atwood.